articleWHAM

Back in the day the music business was much different than it is nowadays. There seemed to be much less violence in music and also the lyrics actually meant something.

My clients usually leave the room once i give this talk but it’s the simple truth. In the past music was about the lyrics, the total 16 bars not merely the punch lines and metaphors. You had to deliver the entire verse or you got no respect. These days any and everybody wants to be a rapper. I suppose what I’m saying is that the music business has evolved. Now there are younger fellas that happen to be executives of billion dollar businesses. You also have independent individuals being profitable also.

The single thing that has not stopped in the music business is the hustle. In order to make it you ought to be in the position to hustle your own product. If you are counting for other people to advertise and promote you without you promoting yourself, you won’t get far in this industry. You ought to be prepared to work for what you want.

The music business has evolved since that time but a very important factor still continues to be the same. You must have top quality music. , Back then it had been the lyrics, no-one really thought about the beats, it was all about what the mc was expressing. Individuals wanted to be able to connect, and experience what the mc was rapping about. Currently its all about the music. People want to be able to hear a good beat and hook. It’s not so much about the lyrics anymore.

So as in any other business, I tell my artist that you need to evolve with the industry. The quality of your beats are very significant because it’s what makes or breaks a record now. If you are able to get a premium quality beat that grabs everyone’s awareness and make a terrific hook around it you have a great chance to have a smash record. No matter what you happen to be saying on your 16 bars in between.

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